Item:
ONJR23RNJ090

Original U.S. WWII Homefront “Victory Carryall, Buy War Bonds and Stamps” Advertising Cardboard Shopping Cart

Item Description

Original Item: Only One Available. When the United States declared war after the attack on Pearl Harbor, the United States government created a system of rationing, limiting the amount of certain goods that a person could purchase. Supplies such as gasoline, butter, sugar and canned milk were rationed because they needed to be diverted to the war effort. War also disrupted trade, limiting the availability of some goods. For example, the Japanese Imperial Army controlled the Dutch East Indies (today’s Indonesia) from March 1942 to September 1945, creating a shortage of rubber that affected American production.

With all of the rationing happening all across the country, the ordinary citizen was expected to make sacrifices “for the greater good”. People were encouraged to carpool and even walk to your destinations, one of which was grocery shopping. This cardboard box originally would have come with (2) wooden dowels and (4) wooden wheels which would have been inserted through the holes on the bottom when folded properly, which are unfortunately not present with this example. The idea was to cut back on the disposable shopping bags used in stores and encourage people to bring their own or purchase these carts, very similar to what is happening in the United States today.

The cart measures approximately 28 ½” x 14” x 8 ¼” when assembled. The design and imagery utilized is patriotic in nature with the “V” for victory present on the sides. The front and back displays the following message:

VICTORY
CARRYALL

Buy
WAR BONDS
AND STAMPS

The bottom displays full manufacturing and date information:

MANUFACTURED & PRODUCED BY
PAPER PRODUCTS DIVISION
ELECTRIC CORP. OF AMERICA
CHICAGO, ILLINOIS

PATENT PENDING
COPYRIGHT E.C.A. 1942

The company, which was alternately known as the ECA Manufacturing Co. and ECA Toys, Inc., was a bit unsure of its own identity from the start. Only in operation from about 1942 to 1949, it was originally organized for the production of “fluorescent lighting equipment, electric fans and ice cream freezers,” according to a 1942 issue of Electrical World magazine, but even those efforts took an immediate backseat to defense contracting during the war. By 1944, as a likely consequence of metal rationing, ECA took an unlikely foray into the wholesale toy business, selling a range of trains, planes, and games made mostly of “fiberboard and wood.” Rationing played a significant role in companies and formed them into what they are today.

This is a lovely, unused example which does exhibit minor storage wear as well as age. All you need is some period wooden wheels and dowels to complete the appearance! Comes more than ready for display.

  • This product is available for international shipping.
  • Eligible for all payments - Visa, Mastercard, Discover, AMEX, Paypal, Amazon & Sezzle

YOU MAY ALSO LIKE

Cash For Collectibles