Original U.S. WWI US Food Administration Propaganda Poster - “Keep it Coming” - General Pershing - 29" x 21"
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Original Item: Only One Available. Eat local, meatless Mondays, go wheatless, more fruits and vegetables, less white sugar— many of the things we hear a lot about today Americans did during the First World War. The United States Food Administration, created in 1917 and headed by Herbert Hoover, campaigned to convince Americans to voluntarily change their eating habits in order to have enough food to feed our military and starving civilians in Europe. This included conserving wheat, meat, sugar, and fats, so those items could be sent overseas. The Administration advocated using alternatives like honey or molasses for sugar and corn or barley for wheat. They were educated with memorable slogans, such as “when in doubt, eat potatoes” and “help us observe the Gospel of the clean plate” and invented “Meatless Mondays” and “Wheatless Wednesdays.” To free up transportation for war supplies, they encouraged buying locally produced food, or better still, growing liberty gardens.
This poster with artwork by Illian George features a quote from General Pershing (commander of the American Expeditionary Force in Europe) "We must not only feed our soldiers at the front but the millions of women & children behind our lines. WASTE NOTHING". Hoover's combination of coercion and persuasion resulted in America tripling its exports of food to Europe. The poster measures approximately 29" x 21" and is in lovely condition but unfortunately the bottom left corner has torn away completely.
Comes ready to display in your WWI collections!
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