Original Item: Only One Available. Eat local, meatless Mondays, go wheatless, more fruits and vegetables, less white sugar— many of the things we hear a lot about today Americans did during the First World War. The United States Food Administration, created in 1917 and headed by Herbert Hoover, campaigned to convince Americans to voluntarily change their eating habits in order to have enough food to feed our military and starving civilians in Europe. This included conserving wheat, meat, sugar, and fats, so those items could be sent overseas. The Administration advocated using alternatives like honey or molasses for sugar and corn or barley for wheat. They were educated with memorable slogans, such as “when in doubt, eat potatoes” and “help us observe the Gospel of the clean plate” and invented “Meatless Mondays” and “Wheatless Wednesdays.” To free up transportation for war supplies, they encouraged buying locally produced food, or better still, growing liberty gardens.

“Victory is a Question of Stamina--Send - the Wheat, meat, Fats, Sugar--The Fuel for Fighters United States Food Administration” was one of many posters issued by the U.S. government during World War I to encourage support of the war. This poster specifically encouraged support of the United States Food Administration.

In this poster, two American soldiers rush across a snowy field, while the poster asks people to send “fuel” for the soldiers in Europe. This was effective as the common civilian raised personal gardens and donated canned goods to help the troops fighting in Europe. The poster was created in 1917 by American painter and teacher, Harvey Dunn. Dunn made major contributions to the development of illustration in his lifetime and is a known member of the Brandywine school, a group of influential artists in the early 1900s.

This is a fantastic framed example which has few flaws if any, just some warping in the bottom right corner. The color is very well retained, and the frame is high quality and professionally-done. This is a very popular and sought-after poster. The frame measures roughly 24 x 33”.

Comes ready to hang and display!