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Item:
ONJR22PJ030

Original U.S. WWII 7th War Loan “Bigger 7th” Poster - 40” x 28 ½”

Item Description

Original Item: Only One Available. Guns, tanks, and bombs were the principal weapons of World War II, but there were other, more subtle forms of warfare as well. Words, posters, and films waged a constant battle for the hearts and minds of the American citizenry just as surely as military weapons engaged the enemy. Persuading the American public became a wartime industry, almost as important as the manufacturing of bullets and planes. The Government launched an aggressive propaganda campaign with clearly articulated goals and strategies to galvanize public support, and it recruited some of the nation's foremost intellectuals, artists, and filmmakers to wage the war on that front.

The Government tried to identify the most effective poster style. One government commissioned study concluded that the best posters were those that made a direct, emotional appeal and presented realistic pictures in photographic detail. The study found that symbolic or humorous posters attracted less attention, made a less favorable impression, and did not inspire enthusiasm. Nevertheless, many symbolic and humorous posters were judged to be outstanding in national poster competitions during the war.

This 40” x 28 ½” poster by the U.S. Treasury is one of those realistic posters. The artwork features a group of Americans from all walks of life coming forward with cash in hand, ready to make their purchases.

The text featured below the image is as follows:

BUY NOW FOR THE
BIGGER 7TH
WAR LOAN
Through Payroll Savings

This is a lovely poster in great condition. There are fold marks present, but they are the original creases made during the distribution process. All colors are still vibrant and there is only minor wear to the edges.

A lovely unrestored example ready to display!

The Payroll Savings Plan

In the minds of millions of Americans who grew up from the 1940's through the 1990's, savings bonds and payroll savings are synonymous. Many have never bought a bond in any other way. Certainly the objective of widespread individual ownership of government securities - with the resulting constructive influence on sound public debt management - couldn't have been achieved without this installment-plan, save-before-you-spend instrument of automatic thrift.

With the coming of World War II, the Payroll Savings Plan with its "everybody every payday" theme became a universal way of life in business, industry, government, and the military services - with massive drives enrolling millions of workers and supplying the major source of war bond sales.

In postwar years, payroll savings continued to be the backbone of the savings bond sales effort. Through the cooperation of thousands of companies operating and promoting the Plan, the endorsement of labor, and the enthusiastic participation of employees who found it the one sure way to accumulate reserves for the future, Payroll savings prospered.

Payroll savings began a long decline in the 1980's, as markets changed, and new financial products were created and began to be offered by employers. Products including 401(k) plans and employee stock option plans, both designed to help employees save for their futures as defined benefit retirement plans, gradually became the rule rather than the exception among large employers. These plans were more attractive to many employees, despite being less liquid.

In early 2003, Congress ended funding for the marketing of savings bonds, accelerating a previously slow decline for the savings bonds payroll savings plan. While many savings bonds are still purchased through payroll plans today, the number is a lot smaller than from the program's heyday, which lasted from World War II through the 1970's.

Treasury phased out the issuance of paper savings bonds through traditional employer-sponsored payroll savings plans as of January 1, 2011. Printing fewer paper bonds reduces the cost of the savings bond program and fits with our long-term goal of one day issuing all of our securities electronically.

  • This product is available for international shipping.
  • Eligible for all payments - Visa, Mastercard, Discover, AMEX, Paypal & Sezzle

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